Delivering the right audience

To ensure that you receive the very best coverage for your company at Connecting Business Expo, we are committed to providing the very best marketing campaign to publicise this event. The key aspects of the campaign are detailed below:

• Advertising/inserts - Through selected trade publications and our media partners we will publicise this event through a mix of posters, postcard mailings, online advertising, adverts, inserts and dedicated supplements. These publications include local and regional newspapers, Business magazines and other leading trade magazines.
• ABF database - With a comprehensive database of the BME market, we have over 10,000 named contacts and will be mailed from our own lists in the course of the campaign, in a three tiered, segmented mailing process.
• Direct marketing campaign - Using only the best quality lists we target the most relevant professionals, businesses and individuals in an issue led and personalised marketing campaign. With our partners we have access to a network of businesses across the North West.
• Extensive telemarketing operation - A full time telemarketing unit will be on hand to ensure that the right quality of support is provided to all attending.
• Press coverage - An extremely important aspect of our presence is creating an excellent level of brand awareness and communication. To ensure this is the case we have developed a very high level of editorial coverage for the event with key industry publications throughout the year.
• Web marketing - Complete information on the event is posted on our dedicated website, with the URL appearing on all event promotion as a call-to-action. The site is regularly updated to ensure high return rates and maximum awareness.